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Red Chief has introduced ZUUP, a new footwear brand, to strengthen its retail presence in India. The brand has opened its first Giant Family Footwear Store, offering a wide selection of national and international footwear brands under one roof. With this expansion, Red Chief aims to establish a comprehensive shopping destination for footwear, catering to diverse customer preferences in terms of variety, style, and comfort.
ZUUP features over 100 national and international brands and more than 3,000 styles, including products from Lee Cooper, Inc.5, Nike, Adidas, Puma, Skechers, Asics, Reebok, Crocs, Woodland, and Campus, among others. Alongside Red Chief’s own collection, the store provides a range of options for men, women, and children.
The inauguration event was attended by Bollywood actor Jimmy Shergill, along with Managing Director Manoj Gyanchandani and Parth Gyanchandani. Speaking at the launch, Shergill said, “I have never seen so many options under one roof before. ZUUP truly feels like a footwear wonderland for families wherein one can find shoes in just one visit! In fact, I was mesmerized looking at the response of shoppers who were enjoying their shopping and buying multiple footwear in one go.”
Manoj Gyanchandani added, “ZUUP has been launched with the purpose of creating a one-stop solution for all footwear needs, eliminating the hassles of visiting multiple stores. Along similar lines, ZUUP stores are designed to transform the way families shop for footwear. We have brought the world of shoes together with over 100 plus brands and 3000 plus styles for men, women, and kids. This isn’t just a store; it’s a giant step toward making shoe shopping enjoyable, stress-free, and grand."
The store launch drew strong customer interest, with families exploring the extensive collection, including formal, sports, and casual footwear. The brand also offered promotional discounts for early buyers.
As ZUUP continues its national expansion, Red Chief aims to strengthen its position in India’s retail footwear market, providing a broad selection of high-quality products across multiple price segments.
(Courtesy: Indian Retailer, from the house of Franchise India)
