Shibashish Roy to be the new CEO of Croma

Infiniti Retail Ltd., the Tata Group company behind Croma, India's leading electronics and consumer durables brand, has appointed Shibashish Roy as its new Chief Executive Officer (CEO), with effect from November 18, 2024.  “The decision is an outcome of succession planning process in the organisation with the imminent retirement of the present Managing Director and CEO, Avijit Mitra in March 2025. Mr. Mitra will continue to be on the Board as Managing Director until his retirement,” the company said in a statement. 

Mr. Roy currently serves as the Deputy Chief Executive Officer of the company overseeing areas like Store Operations, eCommerce, Marketing, Buying, Merchandising, Services and Technology.

Croma, which operates in more than 220 cities across India, has seen significant growth in recent years. The brand continues to expand its footprint in metro suburbs, as well as tier-2 and tier-3 cities.