Siyaram’s, a known name in the textile industry, has forayed into the value retail segment and invested Rs. 40 crore into its new brand Zecode. With everything priced between Rs 149 – Rs 999, Zecode is aimed at Gen Z customers, who are constantly on a lookout for modern and trendy fashion at affordable prices. Siyaram’s plans to open 25 stores of Zecode in and around Karnataka. Stores will be opened in two different formats, one in the range of 4,000 - 6,000 sq.ft and the other between 7,000 – 9,000 sq.ft; Siyaram’s Company Officcial confirmed to Franchise India.
Siyaram’s is all set to open 25 stores of Zecode in and around Karnataka by this fiscal end. Initially gearing up to establish itself with an offline presence, Zecode will eventually position itself as an omnichannel brand.
