Skechers Continues Growth Journey with Third Store in Kozhikode

California-based footwear brand Skechers has opened its newest outlet in Kozhikode, Kerala, furthering its expansion in South India. The 1,503 sq. ft. store, located in Lulu International Shopping Mall, marks the third Skechers outlet in the city.

The launch coincided with Skechers’ eighth Community Goal Challenge, held from December 17 to 19. The event featured South Indian actress Malavika Mohanan and saw participants collectively achieving a 1,000-kilometer run at the new store.

“Our new store is ideal for our global brand—in one of India’s growing markets, with income and exposure to a large population from outside as well as within the country,” said  Rahul Vira, CEO, Skechers Asia Pvt. Ltd. in a press release. “Kozhikode’s rich sporting culture also made it the perfect place for our Community Goal Challenge, which reflects Skechers’ core values of community, fitness, and support for young athletes.”

Upon reaching the Community Goal Challenge, Skechers donated 100 pairs of children’s shoes to the PT Usha Foundation—an organisation that aims to nurture talent to achieve excellence in every field of athletics.

“It was wonderful to be part of the Skechers Community Goal Challenge. Seeing the enthusiasm and determination of young athletes was truly inspiring. Events like this not only celebrate sports but also bring people together, and it was amazing to connect with the vibrant community of Kozhikode,” said Mohanan.

The outlet showcases Skechers’ new lifestyle footwear collections and features dedicated Skechers Performance focal walls and comfort technologies for every age and activity, including fashion, sport, casual, work and children’s styles.

The brand operates 427 retail locations in India, across cities including Delhi, Mumbai, Chennai, Bengaluru and Kolkata. 

Globally, its collections are available in 180 countries and territories through department and specialty stores, direct-to-consumers through its online platform, and approximately 5,300 exclusive retail stores.