Soch, India’s leading evening and occasion wear brand has opened a new store in the city. This new launch reinforces the company's position as a retail leader in the city, strategically situated within the thriving hub of Electronic City at the M5 Ecity Mall.
Since its inception in 2005 with its first store in Koramangala, Bengaluru, Soch has experienced remarkable growth, expanding its presence across 70 cities.Bengaluru, the brand's birthplace, boasts a significant presence with multiple outlets across the city. The new store, over 1200 square feet, offers a fabulous shopping experience in Electronic City. The store will present thecomplete Soch collection, including sarees, churidar sets, dresses, kurtas, lehengas, and captivating fusion wear. Curating an exceptional selection for the modern woman, this store redefines the shopping experience, offering a seamless blend of timeless ethnic wear and contemporary elegance.
Commenting on the new store launch, Vinay Chatlani, Co-founder and CEO, Soch Apparels Pvt Ltd, commented, “The opening of our new store in Bengaluru brings Soch's signature blend of elegance and style to fashion-forward women in the city. Almost 20 years since our first store in Koramangala, we are grateful for the support of Bengaluru's style-conscious women and strive to provide an exceptional shopping experience ”
Throughout its successful 19-year run, Soch has firmly established itself as a leading name in Indian ethnic wear. With over 175 exclusive stores across 70+ cities, Soch ensures accessibility for a broad customer base. Additionally, the brand has a robust online presence, offering a convenient shopping experience through its website, soch.com. Soch's retail strategy encompasses standalone stores, shop-in-shop formats, online channels, and major marketplaces like Amazon, Myntra, and Ajio.
