117
/ 2
Min Read
SOTC Travel, a leading omnichannel Travel and Tourism Company,announces its firstfranchise outlet in Bhubaneshwar, marking a significant milestone for the Company’s East India expansion. The outlet was inaugurated by Himanshu Sampat – Vice President Sales SOTC Travel Ltd.
Odisha is emerging as a strong travel market and is witnessing a strong demand led by Bhubaneswar and surrounding catchments. SOTC’s new franchise strategically situated in the city center, to serve both leisure and business segments. SOTC Travel’s new outlet offers end-to-end travel solutions with an array of services, including: International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.
Bhubaneshwar/Odisha Travel Trends
- Top destinations
- Domestic& Indian Subcontinent:Kashmir, Ladakh, Andaman, Sri Lanka& Bhutan, Chardham
- International: Europe, Scandinavia,Australia, New Zealand, Japan, Singapore, Malaysia, Vietnam, Egypt, Antarctica
- New emerging: Azerbaijan& Georgia
- Strong demand for spiritual journeys and darshans – Ayodhyaand Char Dham&Kumbh
- Unique preferences: high interest in experiential holidays such as Northern Lights in Iceland and Russia
- Top customer segments: multi-generational families, GenS, millennials & Gen Z
- Average holiday duration: 3-5 days for domestic/short haul; 12-13 days for longer holidays
Rakesh Bawa - Senior Vice President & Head - Holidays, SOTC Travel Limited said "Bhubaneswar is emerging as ahigh potential source market for our holiday business and has been strategically selected to help a wide consumer segment consisting of families, working professionals, millennials, GenZ, etc. Over our 75 years as a company, we firmly believe that, ‘No one understands the Indian Traveler better than SOTC’. What is interesting is that customers even from regional India’s tier 2 and 3 markets are travelling beyond the traditional travel season and are leveraging every opportunity to travel. To address this growing demand, we have introduced a specially designed portfoliosacross group escorted tours and customized options.We extend a warm welcome to our customers, and look forward to plan their next holiday with us.” SOTC is an Indian-grown entrepreneurial brand with a legacy of 75 years, pioneering group escorted tours in the country. The Company firmly believes that today, ‘No one understands the Indian Traveller better than SOTC"
