Big Hello, a specialty fashion brand for plus-sized people, announced its retail experience store launch in Hyderabad with the opening of four new stores. The new Big Hello stores will offer stylish and high-quality fashion clothings and accessories for the plus-sized men and women living in the twin-cities of Hyderabad and Secunderabad, said a press release from the company.
Big Hello is the first brand in India to provide a dedicated lounge for its customers to sit and shop comfortably, enhancing their retail shopping experience.
With this launch, Big Hello has taken the total number of its physical retail stores to 11, spread across Bangalore, Chennai, Vijayawada, and Hyderabad. The brand also runs an e-commerce store and plans to open eight additional stores in Hyderabad by the end of this financial year. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a fast-growing fashion retailing company founded by Vishnu Prasad.
Big Hello plans to expand and open more stores in Telangana and other southern states in the near future.
Indian plus-size fashion apparel market, estimated at ₹88,000 crore, has a 12% share in the overall fashion market. Of this, the share of the organised market is estimated at 33%, or about ₹29,000 crore. This market is further projected to grow at a CAGR of 25% over the next five years.
