This initiative aims to expand its retail presence in India by offering aspiring entrepreneurs two business models: a zero-capital-expenditure (COFO) model and a Franchise Owned and Operated (FOFO) model. These models are designed to maximize profitability while reducing the capital investment required.
The franchise options allow business owners to achieve a payback period of less than two years. The COFO model requires no or minimal upfront investment for store interiors, furniture, or branding, with inventory supplied on a consignment basis. Stovekraft also assists franchisees with property selection, staff training, and marketing support, including digital campaigns. The model particularly focuses on supporting women entrepreneurs to promote financial independence.
Rajendra Gandhi, Managing Director of Stovekraft stated, “Pigeon’s franchise model is a testament to our commitment to empowering entrepreneurs and expanding our brand footprint across the country. By offering a zero/low-capex, high-margin opportunity, we aim to make business ownership accessible while driving Pigeon’s reach across the country. Together, we can bring innovative and affordable kitchen solutions to every Indian home.”The franchise model is designed for quick breakeven and long-term profitability, offering entrepreneurs a structured pathway to enter the retail sector. Mayank Gupta, Chief Growth Officer of Stovekraft, commented, “The Pigeon franchise opportunity is more than just a business model; it’s a partnership. We are offering aspiring entrepreneurs the tools, guidance, and support needed to build a thriving retail business. Our goal is to empower entrepreneurs and business partners to deliver exceptional customer experiences while building a successful and sustainable business. Together, we’re setting a new benchmark in the kitchen solutions industry.”
Since launching its first store in June 2022, Pigeon has rapidly expanded, reaching 100 stores within 14 months. The brand currently operates 227 stores across India. Pigeon plans to continue its retail expansion into new cities through its franchise models, enabling more individuals to become successful business owners.
