Stratefix Consulting Forms Strategic Partnership with Skmei to Enhance Operations in India

Stratefix Consulting, a prominent firm transformation agency, has established a strategic collaboration with Skmei, a global leader in watches and accessories. This collaboration seeks to streamline Skmei's sales and operational procedures, resulting in seamless growth and a stronger brand presence in India.

The alliance aims to address Skmei's core difficulties, such as company growth plans, inventory disparities, operational inefficiencies, website functioning, IT modernisation, and uneven pricing across platforms. Skmei wants to use Stratefix Consulting's expertise to build innovative systems and tactics that will streamline operations and improve the overall client experience.

Chirag Patel, Partner at Stratefix Consulting, highlighted the potential of the partnership, stating, “Skmei’s growth prospects are significant, driven by its commitment to innovation and market expansion. At Stratefix Consulting, we are focused on designing strategies and frameworks to address Skmei’s operational challenges while paving the way for long-term success. This collaboration is not only about resolving immediate issues but also equipping Skmei with the tools to scale operations, compete effectively, and seize future opportunities. Our goal is to establish a solid foundation for operational success that will support sustained growth in the coming years.”

As part of the collaboration, Stratefix Consulting will implement a customised ERP system to enable real-time inventory management and enhance CRM capabilities. This system will address inefficiencies related to stock updates and service resolution. Additionally, Skmei’s website will undergo a revamp, incorporating enhanced functionality, while data-driven digital marketing strategies will be deployed to improve user engagement and drive conversions.

Digjay Mangukiya, Founder of Skmei, India, expressed excitement about the partnership, saying, “At Skmei, we are dedicated to providing value to our customers through innovation and excellence. Partnering with Stratefix Consulting is a strategic move to achieve this vision. Their deep understanding of business optimisation and comprehensive approach will be critical in transforming our operations. This collaboration will help us overcome current challenges and lay a strong foundation for exploring new opportunities, including offline distribution. Together, we aim to enhance customer satisfaction, strengthen our market presence, and achieve our ambitious growth targets in India.”

Dimple Shastri, Partner at Stratefix Consulting, elaborated on the project’s focus, stating, “Our primary goal is to design and implement robust operational frameworks that not only improve efficiency but also prioritise customer service. Exceptional customer experiences will enable Skmei to foster innovation and adapt swiftly to the evolving demands of a competitive market. At Stratefix Consulting, we believe operational excellence is the cornerstone of sustainable growth, and this partnership represents an exciting opportunity to deliver impactful solutions to a forward-thinking organisation.”

Stratefix Consulting, which has previously partnered with consumer product companies, offers expertise in incentive schemes, performance management systems, and competency frameworks. This will be crucial in supporting Skmei’s growth in the wearables market and its range of affordable timepieces.