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Cricket in India is more than just a sport; it’s a passion that unites people across ages and backgrounds. Similarly, Tata Motors is a brand that has won the trust of consumers with its innovation and excellence in the automobile industry. Now, these two giants are coming together for an exciting knock of legacy! Tata Motors has announced that its new SUV, ‘Tata Curvv,’ will be the Associate Partner of Tata IPL 2025. This partnership is special for consumers who value style, performance, and adventure in their lives as the Tata Curve takes the centre stage. Curvv has been liked by the younger audience in India and so does IPL, This partnership will be huge for both Auto Enthusiast as well as sports frenetic.
‘A New-Age Car that brings the curve out of the sports legacy’
Tata Motors has launched the ‘Take the Curvv’ campaign to introduce its latest SUV, Tata Motors, featuring Bollywood star Vicky Kaushal as the brand ambassador. This SUV Coupe is designed with modern aesthetics, powerful performance, and state-of-the-art features tailored to meet the needs of Indian consumers with most advance tech in it. The Tata Curvv features a new 123 hp, 1.2-litre, three-cylinder turbo-petrol engine paired with both manual and automatic transmissions. Diesel variants will use the 1.5-litre, four-cylinder engine shared with the Nexon. The electric version will be based on Tata’s Gen 2 acti.ev architecture, with an anticipated range of 450-500 km, but the exact numbers are yet to be witnessed.
Tata Curvv to Shine in IPL 2025
Tata Motors’ announcement of Tata Curvv as the Associate Partner of Tata IPL 2025 adds a new dimension to the excitement of the tournament. For cricket fans, IPL is not just a game but a festival that brings millions together across the nation. With its bold coupe-inspired design and advanced features, Tata Curvv will take the energy and passion of this event to new height where consumers gets a daily dose of its BOLD LOOK.
Additionally, Tata Motors recently appointed Bollywood superstar Vicky Kaushal as the brand ambassador for its passenger and electric vehicles. His journey in cinema reflects hard work, confidence, and a willingness to embrace change—values that resonate with Tata Motors’ vision of innovation and excellence.
Vicky Kaushal and Tata Motors: A Partnership of Innovation
Expressing his excitement about the partnership, Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., said,“Tata IPL is not just a tournament; it’s a celebration of talent, passion, and sportsmanship that unites millions. We are delighted to have Tata Curvv as the Associate Partner of Tata IPL 2025. The Curvv, with its bold coupe-inspired design and advanced features, embodies innovation and dynamism—qualities that perfectly align with this tournament’s vibrant energy. This season, we are also excited to launch our new campaign, ‘Take the Curvv,’ featuring youth icon Vicky Kaushal, inviting fans to experience a new benchmark in SUV excellence.”
Vicky Kaushal also shared his excitement about the collaboration,
“Tata Motors is one of the most trusted and innovation-driven companies in India. It is an honor to be associated with them. The ‘Take the Curvv’ campaign inspires self-reliance, courage, and the power of listening to one’s heart. I believe this journey will be truly remarkable.”
Boosting the ‘Make in India’ Initiative
Tata Motors has been a strong advocate of the ‘Make in India’ initiative, and this new partnership will further strengthen self-reliance and innovation in the Indian automobile sector. With Tata Curvv, the company is introducing an SUV that meets the demands of Indian customers while delivering an outstanding driving experience.
Why Tata Curvv is Special for You
- Stylish coupe design that sets it apart from other SUV Coupe.
- Advanced technology and safety features that ensure a secure and comfortable journey.
- Available in EV, Petrol & Diesel variants, offering consumers the flexibility to choose as per their preference.
- Specifically designed for Indian road conditions, ensuring a smooth and comfortable ride on every journey.
- Compact yet bold
Are You Ready?
If you are looking for a fresh turn in life, Tata Curvv could be the perfect SUV for you. Catch a glimpse of this stylish SUV during the IPL season and make your experience even more special. So, are you ready to ‘Take the Curvv’ and embark on a thrilling new journey?
