
Gurugram-based Stylox Fashion, a North Indian denim and casualwear brand founded in 2019, is charting aggressive offline expansion to cement its position in India’s menswear market. The company, which currently operates 50 outlets across North India through a franchise-first model, plans to add 100 new stores every year with the goal of reaching 500 outlets by FY30.
“Our expansion journey is not just about numbers it’s about empowering local retailers and building a stronger presence in Tier 2 and Tier 3 cities where the demand for value-driven fashion is growing rapidly, we are looking at expansion pan-India purely via franchise model.” confrims company official from Stylox Fashion.
The brand, co-founded by Ritika Mehra and Vishal Mehra, is also preparing to explore overseas markets. Backed by in-house manufacturing and a scalable supply chain, Stylox believes its value-driven fashion proposition positions it strongly for both domestic and international growth.