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Gujarat-based sleepwear brand Sweet Dreams has marked a major retail milestone with the launch of its 50th exclusive outlet, located at Infiniti Mall, Mumbai, the company announced in a press release.
Specializing in sleepwear and loungewear for men, women, and children, the brand aims to redefine bedtime fashion with products that are as stylish and mood-enhancing as they are comfortable.
“Sleepwear doesn’t need to be as boring as a plain t-shirt and printed pyjamas. At Sweet Dreams, we believe sleepwear can be as stylish, functional, and mood-enhancing as your favorite sportswear or casualwear,” said Parth Ruparelia, Head of D2C at Sweet Dreams. “Our stores and website offer the finest sleepwear selections — standing tall against both national and international brands.”
With 25 years in the market, Sweet Dreams is available on major e-commerce platforms like Myntra, Ajio, Tata CliQ, Nykaa Fashion, and Amazon.in, apart from its growing offline presence.
Looking ahead, the brand is on an ambitious expansion path, planning to open three new stores every month, with a target of 30 additional stores by the end of 2025, signaling its strong commitment to scaling up its omnichannel footprint across India.
