Tanishq Partners with De Beers to Launch ‘Soulmate Diamond Pair’ – A Breakthrough in Luxury Jewelry

This season of love and commitment, Tanishq, India’s largest jewellery brand from the house of Tata, unveils-  The Soulmate Diamond Pair‘ an exquisite set of rare couple rings that symbolize eternal bonds. This exclusive collection features two rings exquisitely crafted from a single, billion-year-old natural diamond, symbolizing the inseparable bond between two souls. The rings intrinsically linked echo the bond between a couple that is both rare and everlasting. This latest innovation transcends traditional jewellery, transforming a beautiful gem into a meaningful symbol of love, and eternity. This unique range was launched in collaboration with the De Beers Group further strengthening the partnership between the two brands.

Just in time for Valentine’s Day and the season of real diamond engagement rings, these couple rings serve as lasting tokens, marking cherished milestones and special moments. Rare Natural diamonds used in this collection have journeyed together over billions of years deep within the Earth, making them a true symbol of eternity and resilience—just like a meaningful relationship. This shared origin represents the unbreakable connection between two souls destined to be together. Designed for all couples across generation, these rings are ideal markers for intimate occasions like engagements, proposals, anniversaries, vow renewals, and special milestones.

Drawing inspiration from the journey of a natural diamond itself, this collection launched in collaboration with De Beers presents a pair of rings, which are the epitome of oneness and lifelong commitment. Being rare and precious, and having gone through the billion-year journey, only a natural diamond can be the true symbol of timelessness, hence the collection is a tribute to couples who seek meaningful partnerships. The collection goes beyond being a mere adornment; it is a lasting symbol of love, crafted from shared moments and meant to sparkle with enduring brilliance across time.

Speaking on the collection launch, Arun Narayan, VP, Category, Retail and Marketing, Tanishq, Titan Company Ltd said “We are delighted to present a rare innovation, Tanishq’s tribute to the spirit of togetherness - The Soulmate Diamond Pair. It is an exquisite collection of couple solitaire rings created from a single natural diamond rough. What makes it stand out is that a single diamond takes a billion years to form, hence the new collection symbolises the rare and unbreakable partnership between soulmate. Rooted in the philosophy that love, like a diamond, is formed over time and meant to last forever, this collection is unparalleled in the world of jewellery and holds immense emotional significance.”

Amit Pratihari, Managing Director, De Beers India said “Our collaboration with Tanishq for the Soulmate Diamond Pair not only celebrates the intrinsic beauty of natural, real diamonds but also underscores their enduring value and timeless appeal. Transforming a single rough diamond into two exquisite rings perfectly symbolizes the rare and eternal bond shared by couples.”