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Tasva, one of the well-known wedding wear brands for the modern Indian man, has officially launched its flagship store in Pune. A collaboration between Aditya Birla Fashion and Retail Limited (ABFRL) and renowned couturier Tarun Tahiliani, Tasva's new store is situated in the prestigious MG Road area, spanning 2,400 sq. ft. This launch reaffirms the brand’s dedication to offering luxury and sophistication through finely crafted garments and a refined shopping experience.
The grand opening was graced by Bollywood celebrity Vijay Varma, alongside Ashish Mukul, Brand Head, Tasva. More than just a retail space, the Pune store aims to be an experience, blending heritage-inspired aesthetics with contemporary sophistication. The store is designed to cater to the evolving tastes of modern Indian men who appreciate fine craftsmanship in their festive and wedding attire.
Tasva's new store showcases an exquisite collection of festive and wedding wear, featuring impeccably crafted kurta sets, bandhgalas, achkans, indo-western outfits, and sherwanis. The festive line includes vibrant screen prints and modern silhouettes, while the wedding collection emphasizes opulent fabrics adorned with intricate embroidery, ensuring a perfect balance between tradition and modernity."We wanted our flagship store in Pune to embody the essence of Tasva - a seamless blend of style, tradition, and craftsmanship. Every detail, from the store design to the layout, has been meticulously curated to create a smooth and immersive shopping journey, offering our clients a unique Tasva experience,” stated Ashish Mukul, Brand Head, Tasva.
With highly trained stylists providing personalized styling advice, the Pune store promises a world-class retail experience for its customers.
"At Tasva, we have reimagined Indian menswear with a superior fit that rivals the precision of Western tailoring, seamlessly infused into traditional attire. Every garment is meticulously crafted to provide a sharp, refined silhouette while ensuring effortless movement and comfort. Indian wear has long been associated with grandeur, but we believe it should also offer impeccable ease, so men can celebrate their special moments with confidence and grace. Pune has always appreciated fine craftsmanship, and we are excited to bring Tasva's signature sophistication to the city,” shared Tarun Tahiliani.
With a growing presence in major cities across India, Tasva continues to set new benchmarks in premium ethnic menswear, celebrating tradition, craftsmanship, and modern sophistication. Whether it’s a wedding or a special occasion, Tasva ensures that every moment is draped in elegance and comfort.
