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Tata Motors, a leading player in India’s electric vehicle (EV) sector, remains optimistic about maintaining its dominant position amid the market’s rapid expansion. During its latest investor call, the company's top management expressed confidence that the booming domestic EV market would accelerate Tata Motors' growth rather than hinder it.
Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility Limited (TPEML), highlighted the company's extensive EV portfolio as a key competitive advantage. "The EV market is set to grow, and we have the widest portfolio ranging from ₹8 lakh to ₹22 lakh, without any overlap between models. This unique advantage will allow us to capitalise on the expanding market," Chandra stated.
He further pointed out that competition is intensifying primarily in the premium segment, with most new entrants focusing on EVs priced above ₹18 lakh. "While there will be crowding in the ₹18 lakh-plus segment, Tata Motors holds a strong position in the sub-₹12 lakh category, which consists of city-focused EVs. This segment sees lower competitive intensity, allowing us to expand further into Tier 2 and Tier 3 cities," he added.
Tata Motors reported the delivery of over 200 electric buses in Q3, bringing its total fleet to more than 3,500. In the light commercial vehicle (LCV) segment, the company delivered over 7,200 ACE EVs, marking a 26% year-on-year (YoY) growth. The automaker also showcased six near-commercial battery electric vehicles at the recent Bharat Mobility Expo.
However, the company acknowledged a slowdown in fleet EV sales following the rollback of FAME II subsidies. "Our personal segment EV offtakes remain strong, with a 15% YoY growth. However, overall EV growth stands at 6% due to the decline in fleet sales post-FAME II incentives withdrawal in Q4 last fiscal," said Dhiman Gupta, Vice President of TPEML.
Despite increased competition, Tata Motors has maintained a market share exceeding 53%, supported by its diverse product range across multiple price points. With a strategic focus on affordability and accessibility, the company is poised to strengthen its foothold in India's evolving EV landscape.
