‘The Organic World’ all set to add 30 New Stores In Hyderabad

The Organic World (TOW), a known brand in responsible retailing and a part of the Bengaluru-based Nimida Group, is all set to add 30 new stores in Hyderabad, by the end of 2025.

In September this year, TOW marked its foray out of Karnataka with the launch of its first store in Hyderabad in Pragathi Nagar. This targeted expansion marks a pivotal step in TOW’s strategic growth as it aims to increase its footprint across South India and support its ambitious pan-India target of INR 100 crore in revenue by the end of FY 2025.

Hyderabad has been a key focus area for the brand, given the growing preference for organic and chemical-free products among consumers in the city.  TOW’s presence in the city will be marked by its ongoing investment in new store setups and comprehensive marketing efforts, alongside a 2-hour delivery service to cater to the growing demand for convenience and quick commerce. Currently, TOW has three stores in Hyderabad – Pragathi Nagar, Kompally, and Kokapet.

“We see Hyderabad as a market that has consistently focused on building an ecosystem for chemical-free living and consumers here are far more informed and responsible in their decisions. We aim to empower these consumers with access to healthier and safer choices – our range of worry-free, wholesome, curated groceries – that can benefit both their well-being and the environment,” said Gaurav Manchanda, Founder, of Nimida Group, the parent company of The Organic World.

The expansion in Hyderabad is part of TOW’s broader plans to strengthen its presence in major urban centers and tier 2 and tier 3 cities across India, including Bangalore, Mysore, Chennai, and Coimbatore. The expansion will include a mix of company-owned (COCO) and franchise-operated (FOFO) stores strategically located in key catchment areas. Since its inception in 2017, TOW has been dedicated to raising awareness about the importance of choosing products free of harmful chemicals.