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Wonderchef, the kitchen appliance brand co-founded by Chef Sanjeev Kapoor and Ravi Saxena, has expanded its retail presence in India with the opening of its 30th Exclusive Brand Outlet (EBO) at Garuda Mall, Bengaluru. This move is part of the company’s plan to double its EBO count in the next financial year, focusing on strengthening its footprint across southern India.
Chef Sanjeev Kapoor said, “Southern India is a pivotal market for Wonderchef. With Bengaluru at its heart, we’ve witnessed remarkable traction for our smart kitchen appliances and healthy cooking innovations. Expanding our retail footprint here allows us to connect more closely with our customers and bring our innovative solutions right to their doorstep.”
Ravi Saxena, Co-Founder and CEO of Wonderchef said, “The southern market has always been discerning when it comes to cookware and kitchen appliances. We’ve seen a strong demand for innovative, time-saving solutions like Chef Magic, as well as healthier cookware options such as our Ferro Cast Iron and Nigella tri-ply cookware range. 30 percent of the brand’s sales come from the southern region, and as we expand, our goal is to empower home cooks with tools that simplify cooking while delivering exceptional results. We also aim to double our EBO count by the end of this financial year so that we are better positioned to serve our customers and deepen our roots in this fast-growing market.”
The store launch featured a live cooking event titled Master Hues of Health with Chef Sanjeev Kapoor, where the chef conducted an interactive session. Attendees participated in a cooking workshop using Chef Magic, Wonderchef’s all-in-one kitchen appliance. Chef Kapoor highlighted the importance of smart kitchen solutions. “Today’s fast-paced lifestyle often leads people to order in or eat out frequently. Chef Magic empowers everyone—even those who’ve never cooked before—to create healthy, delicious meals at home with minimal effort,” he said.
Wonderchef’s expansion strategy prioritizes Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu, which have emerged as key growth markets. By doubling its EBO count, the company aims to enhance its retail presence in southern India, ensuring greater accessibility to its product range.
