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In a strategic move aimed at redefining its position in the electric mobility sector, electric two-wheeler manufacturer Zelio E-Bikes has rebranded itself as Zelio E Mobility Ltd. This rebranding signifies the company’s vision to expand beyond electric scooters and establish itself as a key player in the broader electric mobility ecosystem.
The shift in branding aligns with the company's recent foray into the electric rickshaw market. This marks its first venture into a new segment of electric vehicles (EVs), with plans to manufacture and sell diverse EV offerings, including e-rickshaws. Since its inception in 2021, Zelio has made a significant impact on India’s EV market, building a strong customer base of over 200,000 and establishing a robust network of 273 dealerships across 23 states.
Zelio’s electric scooters have gained recognition for their stylish designs, powerful features, and impressive mileage, setting the company apart in a highly competitive market. The rebranding reflects Zelio’s commitment to diversifying its product portfolio and venturing into different segments of the EV sector.
Zelio E Mobility Ltd. recently unveiled its first three-wheeler e-rickshaw models, the Tanga Butterfly and Tanga SS, at the EV India Expo 2024 held in New Delhi. These e-rickshaws are specifically designed for urban and semi-urban markets, addressing the growing demand for affordable and environmentally friendly shared mobility solutions. The models received a warm response at the expo, further validating the company’s expansion strategy.
Commenting on the rebranding, Kunal Arya, Co-Founder and Managing Director of Zelio E Mobility Ltd, said: “Renaming our company to Zelio E Mobility Ltd is a pivotal step as we expand beyond two-wheelers into other segments of electric vehicles. It reflects our intent to offer diverse and innovative EV solutions that meet the growing demand for eco-friendly transportation. We are excited to embrace new challenges and opportunities in the electric mobility sector and remain committed to leading India’s transition to clean and green mobility options.”
Zelio ambitious growth plans align with the increasing demand in India’s EV market. In addition to its presence in key states like West Bengal, Uttar Pradesh, Haryana, Gujarat, Punjab, Rajasthan, Madhya Pradesh, Maharashtra, Delhi, Odisha, Uttarakhand, Telangana, Andhra Pradesh, and Tamil Nadu, the company is expanding into new markets in Bihar, Jharkhand, Karnataka, Kerala, Himachal Pradesh, and several northeastern states.
The company aims to expand its dealership network to 400 outlets by March 2025, ensuring greater accessibility to its innovative electric vehicles across India. This expansion is expected to cater to the country’s growing need for reliable and sustainable mobility solutions.
Zelio E Mobility Ltd., with its rebranding and diverse offers, is positioned to play an important role in defining India's electric mobility scene.
