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Turkish diamond jewellery brand Zen Diamond is eyeing a major expansion in India, with plans to open 100 stores across the country over the next five years, according to a senior company official.
Zen Diamond currently operates over 450 stores in 20 countries and has already made its entry into the Indian market with two stores in Mumbai. By the end of 2025, the brand aims to have five stores operational in the country, with three new outlets planned—two in southern India and one in the north.
“We’re targeting high-quality malls in major metros for the initial phase, and will later expand to tier-II cities,” said Neil Sonawala, Managing Director, Zen Diamond India. The company has already invested ₹100 crore in its India operations, funded through internal accruals.
Sonawala noted that the first 10–15 stores will be financed internally, but the company may explore franchise models or alternative funding routes to support its broader expansion goals.
Zen Diamond is also set to launch an e-commerce platform this year and will establish a shop-in-shop presence in 4–5 Pernia’s Pop-Up outlets.
To cater to the Indian market, the company has established a manufacturing facility in Mumbai with an annual capacity of around 500,000 jewellery pieces. The designs on offer will include 75–80% international styles and 20% locally-inspired Indo-Western designs, with prices ranging from ₹20,000 to ₹15 lakh.
“Our focus is on everyday wear, evening wear, and gifting options, with a modern, international appeal,” Sonawala said.
The company’s aggressive push into India reflects its confidence in the growing demand for premium yet contemporary diamond jewellery in one of the world’s largest consumer markets.
(Source: PTI)
