Digital

Zepto Café Launches Standalone App to Enhance Quick-Service Experience

Beny Sachdeva
Beny Sachdeva Dec 11, 2024 - 4 min read
Zepto Café Launches Standalone App to Enhance Quick-Service Experience image
The fast-growing chain is currently scaling operations by opening over 100 cafés every month and handling an impressive 30,000+ daily orders.
 

Zepto Café, the rapidly growing quick-service kitchen network from Zepto, is set to launch its dedicated app next week. This strategic move comes as Zepto Café continues its rapid expansion, with over 100 new cafés opening each month across six major cities, including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Pune.

To celebrate this milestone, Zepto Café is offering 4 million Vietnamese Cold Coffees, a customer favorite, starting December 16th. Known for its bold flavor and refreshing taste, this iconic drink has become a staple in many of our markets and will be up for grabs as part of the launch festivities.

The new standalone app is designed to offer a seamless and enhanced user experience while leveraging Zepto Café’s robust quick-commerce infrastructure. Users will still be able to order Café products on the main Zepto app, ensuring flexibility and accessibility for a wide range of customers.

• Zepto Café is offering 4 million Vietnamese Cold Coffees – isone of the biggest sampling experiments in India
• The new app will be available for both IOS & Android users
• The stand-alone app will be complimenting the Zepto Café services available on the main application to deliver refreshing snacks in 10 minutes

Speaking about the launch, Aadit Palicha, Co-founder & CEO of Zepto, said, "There is a significant consumer top-of-mind advantage to a separate app, and we are seeing the economics work stand-alone. So, a stand-alone app makes sense. Users will still be able to order Café products on the main Zepto app."

Zepto Café operates as an online quick-service concept, with its kitchens strategically integrated into Zepto’s delivery dark store network to ensure ultra-fast deliveries. These are not traditional restaurants or aggregator-based models but high-efficiency kitchens equipped with advanced technology to deliver fresh, high-quality meals. Ingredients are sourced through Zepto’s trusted seller network to ensure premium quality.

Currently, Zepto Café sees 30,000 orders per day, operating across 15% of Zepto’s 600+ dark store network. With 100 cafés launching monthly, the company plans to scale operations to 100% across its 25+ city network in the coming months. Future plans include enriching the Café’s menu with new offerings while maintaining a focus on quality, speed, and customer satisfaction.

Zepto Café’s rapid expansion has also revealed fascinating regional consumption trends, reflecting the diverse tastes of India:

● Bangalore: Renowned for its thriving coffee culture, Bangalore surprises us with its preference for Adrak Chai, which outsells traditional Filter Coffee by 3X.
● Mumbai: Even in a city famous for its love of Vada Pav, Zepto Café has found its place. Samosa and Garlic Bread with Cheese Dip have emerged as top favorites, showing how timeless classics coexist with Mumbai's dynamic culinary scene.
● Chennai: Known for its love of Medu Vada with Sambar Dip, Chennai is also embracing new favorites. Mini Butter Croissants, for instance, outsell traditional snacks by 4X.
● Hyderabad: Nostalgic comfort foods like Bun Maska pair seamlessly with modern favorites like Vietnamese Cold Coffee, showcasing a blend of tradition and innovation.

Zepto Café stands apart in the quick-service industry by combining culinary innovation with Zepto’s established quick-commerce expertise. While speed is an industry standard, Zepto Café differentiates itself through precision, consistency, and premium sourcing, redefining the quick-service experience at scale.

The dedicated app launch represents another milestone in Zepto Café’s journey to revolutionise how customers experience quick-service dining.Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto became one of India’s fastest-growing internet brands of all time. Headquartered in Bangalore, Zepto has delighted millions of users by delivering over 25,000 products, ranging across categories in minutes through a network of delivery hubs across the country.

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