Zepto, a leading player in the quick commerce space, has launched its first women-only dark store in the Madambakkam area of Chennai. This initiative ensures that every order placed in the region is managed entirely by an all-women team, from picking to packing.
“Zepto’s first women-only dark store is now serving the Madambakkam area in Chennai! If you place an order in the area, there’s a 100 per cent chance your order was picked and packed by an all-women team,” the company’s co-founder and chief executive officer, Aadit Palicha, posted on a social media platform.
While sharing the update, Palicha added that the store, as well as the team, will be headed by a woman employee named Vinitha. “We’re proud of the launch of the Pink Store and the team behind it,” said Palicha. “Vinitha’s journey highlights the opportunities available to women in the quick-commerce sector, and we’re committed to supporting their success.” Sharing Vinitha's journey with Zepto, Palicha wrote, “Here’s the amazing part—Vinitha started her journey with Zepto in September 2023 as a delivery partner. Since then, she’s worked her way up to become the store manager!”