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Zomato has launched its latest brand campaign, Fuel Your Hustle, a tribute to the perseverance and quiet resilience that power India’s most iconic personalities. The campaign features acclaimed figures Shah Rukh Khan, Mary Kom, AR Rahman, and Jasprit Bumrah, showcasing their journeys from humble beginnings to national and global recognition.
The campaign film weaves together rare and archival footage from the formative years of these icons—some of it previously unreleased—highlighting the consistent effort, personal sacrifices, and unwavering discipline that define their success. The visuals are accompanied by an original soundtrack composed by Kalmi (Nikhil Kalimireddy), best known for his hit single “Big Dawgs.”
In an age where quick success is often celebrated, Fuel Your Hustle shifts the focus to the steady grind behind extraordinary achievements. It highlights Shah Rukh Khan’s early career struggles, Mary Kom’s triumphs over social norms and personal challenges, AR Rahman’s deep creative process, and Jasprit Bumrah’s disciplined pursuit of excellence on and off the field.
“This campaign is for a new generation of doers,” said Sahibjeet Singh Sawhney, Head of Marketing at Zomato. “It’s a reminder that even the most admired individuals started small, faced setbacks, and built their success through perseverance. It’s a tribute to the millions across India who show up every day and pursue their goals with dedication—often without recognition.”
He added, “Food is the fuel that sustains these journeys, and we’re proud to support those who are committed to chasing what matters most to them.”
The Fuel Your Hustle campaign is being rolled out across a comprehensive 360-degree media plan, including digital, outdoor, social media, and print platforms. The campaign film is available to view on YouTube and Instagram, and was also shared via Zomato CEO Deepinder Goyal’s official channels.
