Trends
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Opportunity India Desk Jun 18, 2018 - 2 min readMyGlamm & Lisa Haydon have launched a campaign urging Indian women to end eve-teasing by communicating their confidence by Turning On Their Eyes. This campaign urges women to stand their ground, glaring back every time they receive an unwanted stare from a man. The #TurnOnYourEyes Campaign is pioneered for the purpose of women’s safety, and ...
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Opportunity India Desk Sep 29, 2017 - 2 min readMcDonald's is mulling over extending its All-Day Breakfast campaign in the United States to Indian cities as well. The brand hopes corporate clients, in particular, will subscribe to the idea of eating out-of-home breakfast. "McDonald's is keen to build out-of-home breakfast as a category in India and at this point evaluating the possibility of ...
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Opportunity India Desk Sep 29, 2017 - 2 min readAdvertising industry watchdog ASCI upheld complaints against 82 campaigns in June for misleading ads, including those of Flipkart, Uber, Snapdeal, Vodafone, L'Oreal, Fortis Healthcare and Pernod Ricard. According to the Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI), it has upheld 26 complaints of misleading ads from ...
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Opportunity India Desk Sep 29, 2017 - 2 min readBollywood actor, Ranveer Singh has joined the league of celebrities like Pharrell Williams, Rita Ora and Kanye West. He has been roped in to endorse streetwear label adidas Originals, in India. Thrilled about his collaboration with adidas Originals, Ranveer said in a statement, “I am totally stoked to represent ...
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Opportunity India Desk Sep 29, 2017 - 2 min readThe Ritz-Carlton Hotel Company, L.L.C. unveiled a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year. The move to clarify, simplify and amplify the luxury brand’s identity comes after a decade of brand evolution and has been created to ...
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Opportunity India Desk Sep 29, 2017 - 1 min readHaving acquired online kids etailer 'Babyoye’, Mahindra Retail is in the process of renaming its maternity and childcare stores as 'Babyoye by Mahindra', dropping the name 'Mom & Me'. Mahindra desires a single unified brand presence across channels and feels that 'Babyoye' has a larger recall, is more youthful, and resonates better with ...
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Opportunity India Desk Sep 29, 2017 - 1 min readKids retail company FirstCry.com has roped in Bollywood legend Amitabh Bachchan as its brand ambassador. While for its advertising campaign, it has got Lowe Lintas. The campaign will have six films featuring the Big B and are likely to be released by the end of this week. The children retail brand got Bachchan ...
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Opportunity India Desk Sep 29, 2017 - 1 min readKuoni DVMS (Dubai Visa & Marhaba Services) unveiled an updated brand identity, which includes a redesigned primary logo. DVMS will now be Distribution. Visa. Marketing. Services. DVMS is a trademark brand owned by Kuoni Travel (India) Pvt. Ltd. having 19 Visa Application Centers (VAC) in India and three international ...
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Opportunity India Desk Sep 29, 2017 - 2 min readTaking a step further to make parenting easy and boost its delivery system, FirstCry, a kids’ retail brand, has introduced ‘same day’ and ‘next day delivery’ services in 75 cities across India. The brand has started the same day delivery in 15 cities and next day delivery in 60 cities. The Valiant Capital ...
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Opportunity India Desk Sep 29, 2017 - 1 min readActress Kareena Kapoor has replaced Genelia D'Souza as the brand ambassador of Naturals hair and beauty salon chain.The salon, which has a strong foothold down south, is keen to expand in places like Delhi, Punjab, Maharashtra and Gujarat. C.K. Kumaravel, CEO and co-Founder Naturals hair and beauty salon chain said: “Genelia helped us to ...