Trends

Trends

Key Feature of Successful Franchise Business: Maintaining Consistency

Opportunity India Desk Oct 15, 2018 - 2 min read

For any franchise business, the most vital part of being successful is to keep your customers happy no matter which part of the region they belong to. To do so, the franchise needs to pull together all the efforts in maintaining consistency, for what it stands. Adarsh Vijayan, Director, UniqueBrew Hospitality Pvt. Ltd. says ...

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How to build a robust franchise brand?

Opportunity India Desk Oct 08, 2018 - 2 min read

Building a brand is a painstaking task, it needs belief, grit, determination, positivity and of course a grand vision. But building a franchise brand needs a little more than all of this. Here are ways you can look at building yourself a successful franchise brand: Consistency in Quality: Whether it is your franchisee, (this ...

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DIVINITI Explains 3 Simple Rules to Grow Your Franchise Business

Opportunity India Desk Oct 05, 2018 - 2 min read

Businesses are unfolding everywhere and are spreading like wildfire across the country but when some franchisees take that successful plunge, some fail to make that right move. In conversation with Franchise India, Dr. Tapas K. Mallick, Group CEO, DIVINITI explains the three growth factors, a franchisor should keep in mind if he/she wants to grow ...

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This Is How Big Brands Are Exploring New Strategies For Attaining Success

Opportunity India Desk Sep 21, 2018 - 2 min read

Tuning strategies have become a necessity, in order to maintain the pace in this competitive business industry. A well-tuned strategy is believed to deliver fast brand recognition, making the most of the national and global market. Globalization is the new identity kit, causing the industries to revamp their marketing strategies. The brand building becomes impossible ...

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How Franchisors Can Build A Healthy Network

Opportunity India Desk Sep 20, 2018 - 2 min read

A franchisor should never underestimate the power of networking. Networking not only allows you to attract new business prospects but also creates a strong brand image. Franchisors can use the power of networking to boost your company’s sale and also to determine longevity in the marketplace. An effective networking can embed a franchisor and its ...

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Franchise Your Business In the Right Time

Opportunity India Desk Aug 20, 2018 - 3 min read

Franchising is a smart way to ensure that your product and services reach your target audience. It is because you use a franchise model of distribution, that you are making a smart move to reducing your overhead costs like manpower training, infrastructure enhancement expenditure etc. So if you have not gone down to franchising your ...

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Samrat Reddy Shares The Secret Recipe for His Successful Franchise Business

Opportunity India Desk Aug 17, 2018 - 3 min read

Set Your Priorities Straight For any franchise business to succeed, the consistency of the quality of product and service is important or else it affects the relationship with the customer. Hence franchises fall flat on their face. The consistency can only be maintained if the franchisors consciously collaborate with passion-driven entrepreneurs. Samrat Reddy, the man, ...

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How To Make Your Brand Pro Franchise

Opportunity India Desk Aug 16, 2018 - 1 min read

If you have failed once, doesn’t mean it will happen again. Here is a list of things that might have gone wrong and how to not repeat them. Was the prototype working? Many times a franchisor has a brilliant idea and that it will be great to add in more stakeholders or franchisee. But not ...

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This Is Why Franchisors Are Using Experiential Marketing For Winning Customers

Opportunity India Desk Aug 16, 2018 - 2 min read

Establishing brand loyalty is one way of winning customers’ trust, the other being drawing their attention through experiential marketing technique. Experiential marketing technique (EMT) is generally a process of engaging customers through innovative and immersive experiences. Parveez Nasyam, CEO & Managing Director says, “The Fusion Innovation Lab is our showcase of the various things that ...

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First Time Franchisees, Here are Common Mistakes You Must Avoid Making

Opportunity India Desk Aug 06, 2018 - 3 min read

While Franchising is considered to be a safe growth opportunity, it does have its sides of grey areas which many new and aspiring entrepreneurs tend to overlook. Here is a checklist to ensure you do not make the same mistakes. Bigger is not Always Better It’s important to learn that not always the most ...

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