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PR: an effective medium of communication

Public relations is the most favourable form of communication these days, which if utilised efficiently gives the targeted customer and the media ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
Marketing mantras to fit well in the franchising frame

In an endeavour to position the foreign brand in India, the master franchisee explores distinctive marketing techniques to reach the heart of ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
The key to franchise relationships

Having the honour of addressing the aspiring franchisors and master franchisees at Franchise India 2009 Knowledge Series conference, I was asked to ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
Steps to secure intellectual property rights

In this era of forgery and duplicity every franchise owner has to ensure the protection of his/her intellectual property rights through correct ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
Mall culture is in

Mall Culture is in, but with the fierce competition in the market franchisors and franchisees must do a research on the location, ...
- By - Opportunity India Desk
- Sep 29, 2017/ 5 MIN READ
Importance of marketing process in franchising

With the increase of fierce competition, marketing is an important tool to run every business successfully. The process of marketing in franchising ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
An insight into Franchise Agreement

Unavailability of franchise laws in India is viewed as a major drawback for people involved in the franchising business. With this article, ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
Take your business to the next level

Every established businessman aspires to take his business to the next level and earn maximum profits. With franchising becoming popular globally it ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
Time to draw new customers to your store

Your franchised outlet, which was thriving till recently, suddenly witnesses low sales as you have a fixed footfall of loyal customers. Having ...
- By - Opportunity India Desk
- Sep 29, 2017/ 4 MIN READ
Fundamentals of Micro Franchising

The concept of micro franchising has been quite popular internationally but now it is our turn to fully accept this business concept. ...
- By - Opportunity India Desk
- Sep 29, 2017/ 4 MIN READ
Steer clear of franchise termination

For an aspiring entrepreneur franchising paves the way forward. However, there are certain circumstances under which taking up a franchise can turn ...
- By - Opportunity India Desk
- Sep 29, 2017/ 4 MIN READ
Drawbacks of guaranteed financial success

The concept of franchising is becoming extremely popular due to various reasons. One of such reasons is its return in terms of ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
Must haves for a franchise agreement

If you have the desire to take your business to another level then franchising is the best way forward. The very first ...
- By - Opportunity India Desk
- Sep 29, 2017/ 4 MIN READ
Franchise contracts to avoid pitfalls

Laws administer the relationship between a franchisor and a franchisee. To have knowledge about laws is a must for both the parties ...
- By - Opportunity India Desk
- Sep 29, 2017/ 3 MIN READ
Multiplying profits with multi-units

Expansion of business through franchising is not limited to the franchisor alone, but also to the franchisees. Recently, the concept of multi-unit ...
- By - Opportunity India Desk
- Sep 29, 2017/ 4 MIN READ