Trends

Trends

Myths About Franchise Facts

Opportunity India Desk Sep 29, 2017 - 3 min read

The concept of franchising has grown tremendously over the last few years. However, despite the increasing popularity of franchising, and multiple benefits offered by such business choice franchising suffers from certain myths, which if clarified can bring remarkable boost to the franchise industry. Regardless of being a rewarding business, there are a number of ...

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Three Stages To Franchise Success

Opportunity India Desk Sep 29, 2017 - 4 min read

Franchising acts as a catalyst for the rapid development of a business. It has been almost a decade that Indian entrepreneurs via franchise route are not only expanding its brand’s presence and catering to the rising demands of the customers but also gaining recognition as a world-class organisation. The increasing acceptance and high success ...

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Winning Edge Of Best Practiced Franchisors

Opportunity India Desk Sep 29, 2017 - 9 min read

In developing national and international franchise business systems, the DC Strategy team found that the features of many businesses which stood out for their growth trajectory and market share had common elements that were not confined to industry groups. These features were present across businesses as diverse as food, retail and service networks that ...

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Judging The Financial Health Of Franchisors

Opportunity India Desk Sep 29, 2017 - 4 min read

The franchise industry in India is witnessing a remarkable transformation over the past few years. There has been a tremendous increase in the availability and acceptability of unique franchise concepts. With this growth of franchising aspiring entrepreneurs find it difficult to select the most suitable franchise. Also, the availability of various franchise business options ...

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Franchisors Cashing In On Festive Fervours

Opportunity India Desk Sep 29, 2017 - 5 min read

Karva Chauth is celebrated with great fervour in India where in women fast from sunrise to moonrise for the safety and longevity of their husbands. Retailers and franchisors dealing in women centric products and services across the country plan their marketing strategies well in advance to lure maximum consumers and grab the biggest share of ...

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Franchisor: Makes or Breaks a Franchise

Opportunity India Desk Sep 29, 2017 - 4 min read

It is inevitable to have a set of beliefs for performing a particular task in a certain manner. These thoughts make our actions as well as predict our success or failure in the task. A similar pattern follows in franchising where a franchisor makes his franchise business run according to his set of thoughts. ...

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Trademarks Defines Franchise Success

Opportunity India Desk Sep 29, 2017 - 5 min read

The rising brand awareness and the exuberant lifestyle of the masses have provided in-roads to the well established companies to take the franchise business route to expand the business. It is the brand name that determines the future of a franchising business and its success because today people prefer to buy branded products with ...

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E-Newsletters Facilitating Franchise Gains

Opportunity India Desk Sep 29, 2017 - 5 min read

E newsletters are emerging as a popular and appealing online marketing tool for franchise businesses. Franchisors run their franchise businesses through their franchisees. On one hand, it is through e-newsletters, franchisors are targeting the nation as a whole where as franchisees on the other hand are representing the local areas. Both have wide data ...

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Signs Of Franchisorâ€™s Financial Mess

Opportunity India Desk Sep 29, 2017 - 4 min read

Franchisor is not just the brainchild behind any franchise concepts; rather he is the life and blood of the entire franchise network. He instills a sense of direction and provides support to the franchisees to ensure success. Though franchising is said to be the proven business model yet the success is not guaranteed in ...

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Whats Better, Franchising Or Joint Venture?

Opportunity India Desk Sep 29, 2017 - 4 min read

Franchising has taken giant leaps with most of the successful business players adopting the franchising business route to expand their business nationally as well as internationally. At the same time, the trend of venturing into a new country or city by joining hands with another company, i.e. through a joint venture, is also not ...

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