Trends

Trends

Pilot Franchise: Stepping Stone To Success

Opportunity India Desk Sep 29, 2017 - 4 min read

A pilot franchise is a good way for potential franchisors to understand what it takes to start a franchise. Though franchising is considered to be a proven business venture but certain chances of failure cannot be ruled out completely. To safeguard against failure of a franchising business, the concept of pilot franchise came into ...

Share
Trends

Watch Your Trade Secrets

Opportunity India Desk Sep 29, 2017 - 5 min read

Franchise business is impossible without Intellectual Property Rights, as they are inborn to a franchise. These Intellectual Property Rights constitute trademarks, designs, patents, copyright and trade secret. Trade secrets imply confidential information with a commercial value by virtue of being kept secret. Violation of Trade Secrets Any information or formula related to finance, technology, marketing, ...

Share
Trends

Corporate executives exploring franchise prospects

Opportunity India Desk Sep 29, 2017 - 4 min read

Franchising has recently emerged as the most lucrative business proposal. It has not only engulfed the ex- corporate executives in its fold, but also provides opportunities to a large number of executives being laid off by the MNCs. This diversion of white collar executives to entrepreneurship has really given a boost to the franchise industry.Supporting ...

Share
Trends

Benefitting from experienced franchisees

Opportunity India Desk Sep 29, 2017 - 3 min read

Theoretical knowledge is an integral part of every learning process. Knowledge regarding franchise know-how, franchisors and franchise systems are a good source to safeguard against franchise frauds. However, one of the best ways to have an insight regarding franchise system is to communicate with the existing franchisees of a particular brand. Existing franchisees already have ...

Share
Trends

Design the logo right

Opportunity India Desk Sep 29, 2017 - 5 min read

The design of a logo, quality of the brochure, and marketing strategies speak volumes about the business. Branding is a one-time exercise, because an entrepreneur can not change the design of his logo every now and then. A logo is a symbol that aptly defines the business. It acts as a mirror that reflects the ...

Share
Trends

Factory outlets generating twin profits

Opportunity India Desk Sep 29, 2017 - 4 min read

The old merchandise in retail stores gives way to new merchandise at the end of every season. Offloading the out-dated goods from retail stores, making an inroad for new merchandise, retailers are increasingly opting for factory outlets. Franchising these factory outlets is however, serving the two way purpose of these retailers: one the old merchandise ...

Share
Trends

Avoid misleading misconceptions while franchising

Opportunity India Desk Sep 29, 2017 - 5 min read

Franchise industry has observed steady growth in India during the past few years. As per the figures available, the Indian franchise industry has grown 30 to 35 per cent approximately. However, it has still not reached to the mass level. The most significant factor responsible for this restricted growth of franchise industry is the widespread ...

Share
Trends

Outsource rightly to franchise perfectly

Opportunity India Desk Sep 29, 2017 - 4 min read

Hiring an external resource to carry out certain functions or services by any business organisation is what we call outsourcing. The trend of outsourcing is getting quite popular among aspirants with low investment budget and space constraints.Large number of start ups and new franchisees prefer outsourcing model to carry out narrow functions, like payroll, billing, ...

Share
Trends

Safeguarding franchise interests

Opportunity India Desk Sep 29, 2017 - 4 min read

Franchising is undoubtedly a commendable option to start a business or to expand any existing business. However, every business model calls for specific laws and regulations in order to establish a business enterprise. It ensures healthy legal environment, helps in maintaining a strong cordial relationship, is also responsible for the growth and expansion of the ...

Share
Trends

Integrated marketing: tool for maximising profit

Opportunity India Desk Sep 29, 2017 - 4 min read

Integrated marketing campaign represents the integration of all marketing tools, approaches, and resources within a franchised company that maximises impact on consumer’s mind. Such marketing campaign can further lead to maximum profits at minimum costs for both the franchisors and franchisees.Mediums to promote brandsConsidering the contemporary sources for promotion of the brand, franchisors can opt ...

Share