Trends

Trends

PR: an effective medium of communication

Opportunity India Desk Sep 29, 2017 - 3 min read

Public Relations (PR) is the most reliable and effective form of communication. Just like advertising, it is also a part of the marketing mix but it is more impeccable and cost effective than advertising. Sunayana Nair, Manager PR, Kangaroo Kids Education Ltd says, "Public relations is perhaps the best way to connect to the target audience; ...

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Marketing mantras to fit well in the franchising frame

Opportunity India Desk Sep 29, 2017 - 3 min read

In simple words, marketing is all about the tactics that either a franchise company or an entrepreneur uses to position his/her brand or brand’s products to target the potential customers in the market. With the increasing cut-throat competition in the market, many of the international brands those are present in India are doing strategic planning ...

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The key to franchise relationships

Opportunity India Desk Sep 29, 2017 - 3 min read

Over the years, I have witnessed disputes and issues between franchisors and franchisees caused due to misunderstanding or failure of support which could have been avoided or lessened with mutual understandings. We tend to think that the most important aspect to protect in franchising is the Intellectual Property Rights (IPR) or 'know-how' of the System. ...

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Steps to secure intellectual property rights

Opportunity India Desk Sep 29, 2017 - 3 min read

The most important and valuable asset for a franchisor is his/her intellectual property rights. S/he has to ensure the protection of such assets in order to maintain and retain its originality. The value of a franchise is based on the intellectual properties which include, trade marks, copyrights, patents and other confidential business information. As Dawn ...

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Mall culture is in

Opportunity India Desk Sep 29, 2017 - 5 min read

A prime location makes a lot of difference to the brand. Having taken up a retail franchise of a brand, the next step forward for the franchisee is to look for an appropriate location. High streets or shopping malls are considered to be the best locations to have an outlet of a franchised brand.However, there ...

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Importance of marketing process in franchising

Opportunity India Desk Sep 29, 2017 - 3 min read

Marketing is a strategic tool to develop every business. A strong marketing strategy is the need of the hour, without which a business cannot run successfully in the market. A franchising business is a twofold marketing strategy, in one way it boosts the sales of the parent company and in another way it also takes ...

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An insight into Franchise Agreement

Opportunity India Desk Sep 29, 2017 - 3 min read

India still has no specific franchise laws, but still franchising in India has to undergo through various legal propositions which affects the franchisor-franchisee relationship. Like intellectual property, taxation, labour, property and exchange control regulations. The absence of specific franchise agreements may pose problems to the parties entering franchise accord.The franchise agreement is the basic contract ...

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Take your business to the next level

Opportunity India Desk Sep 29, 2017 - 3 min read

As the name suggests conversion franchise refers to a situation in which an already established businessman is offered the opportunity to convert his independent business into a franchised business. This model of operating business is different from traditional franchising. Therefore conversion franchisees are the established businessmen with prior experience and business acumen. Moreover in this ...

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Time to draw new customers to your store

Opportunity India Desk Sep 29, 2017 - 4 min read

Franchisees who have been running an outlet for quite some time and are happy that they have loyal customers, need to re-check their marketing plan. Having repeated customers and not attracting any new ones can hamper the profitability of an outlet. According to Donald Boroian, Chairman, Francorp, USA, “If 80 per cent of your customers ...

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Fundamentals of Micro Franchising

Opportunity India Desk Sep 29, 2017 - 4 min read

Franchising no doubt is a beneficial concept and has gained huge popularity with availability of wide range of variety in such concept. One of such varieties is micro franchising. As per the 2001 census, 73 per cent of Indians live in the rural India. So is the 27 per cent of urban Indians enough ...

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