Trends

Trends

Strategies to drive the market

Opportunity India Desk Sep 29, 2017 - 3 min read

Marketing strategy of a company is a method which is used to judge the appropriateness of each action that the business takes to increase the sale. It determines the choice of target market segments, positioning of the products or services, marketing mix and allocation of resources. It helps the company to engage the customers and competitors ...

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HRM responsibilities of a franchisor

Opportunity India Desk Sep 29, 2017 - 3 min read

Human resource management is a planned and consistent system of management of the most valued assets (employees) of an organisation, which individually or collectively contribute to the accomplishment of the goals of the company. Franchisor should be able to attract, maintain and retain his employees to meet the strategic goals of the franchise business. And ...

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India Climbs The Luxury Ladder

Opportunity India Desk Sep 29, 2017 - 4 min read

India is home to some of the wealthiest men in the world, with sky high incomes, it is seen as the future hub of luxury retail market .India’s luxury market and retail sector has a turnover of around Rs 40,000 crore. India is poised to figure amongst the top five markets for luxury in the ...

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Beware of frauds in franchising

Opportunity India Desk Sep 29, 2017 - 3 min read

The burgeoning franchise businesses have given ways to frauds to mint money by promoting their fake franchise companies. Fraud franchisors are trying to capitalise on the booming franchise industry by creating their mock brands and pushing through the novice franchisees through their glib talks and tall promises. These people lure the aspiring entrepreneurs to invest ...

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Role of a right franchise consultant

Opportunity India Desk Sep 29, 2017 - 3 min read

It is a daunting task for a franchisee to decide what might be the ideal franchise opportunity for him because of the available array of choices and industries. Same goes for a franchisor, it is very difficult for a franchisor to look out for a perspective franchisee. Franchise consultants can help them both narrow their ...

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Must-dos for a franchisee

Opportunity India Desk Sep 29, 2017 - 3 min read

Taking a franchise is no doubt a safer way to success but the franchise can not be successful till the time the franchisee himself is willing to work for it. If the franchisee fails then most of the times franchisor’s expansion plans and strategies are held responsible for it. Now the question that arises is ...

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Franchisors dig deep for franchisee success

Opportunity India Desk Sep 29, 2017 - 3 min read

Franchising is all about following a proven business plan. If you are running your franchised outlet successfully then to whom do you think the credit goes to? I know your answer. Most of you will say, it is me and my team. You are right because you have tried quite hard in the set-up and ...

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Wholesale brand building

Opportunity India Desk Sep 29, 2017 - 3 min read

Many established franchisors appoint an Area Developer (AD) in a particular territory to make it easier for them to expand into the area. Area Developer is a person responsible for expanding the business of the franchisor in the assigned territory. Some of his duties include: Recruiting new franchisees Assisting the franchise owners in finding locations Negotiating ...

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Trends

Find the right franchise ownership

Opportunity India Desk Sep 29, 2017 - 3 min read

To fulfill your entrepreneurial dream there are some franchise options available depending upon the amount of money you have and to what extent you want to expand your business. These days there is an increasing trend among franchisees for opening more than one franchise outlet. Franchisors also prefer franchisees who are ready to invest in ...

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Negotiating franchise agreement

Opportunity India Desk Sep 29, 2017 - 3 min read

After signing the franchise agreement, a franchisee is bound to follow the set policies and meet the specified obligations and responsibilities. If you have already made up your mind to take up a franchise business, it is advisable to get an experienced legal representative for yourself who would help you all the way long. As ...

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