Video & Podcast

While speaking at 7th international Brand Licensing and Merchandising show, Martin Brochstein, the Senior Vice President - Industry Relations and Information for LIMA Worldwide emphasized on the role of LIMA in promoting best practices in licensing industry. He explained about the reach & mission of LIMA, along with talking about Licensing University which focuses on ...

While speaking at 7th international Brand Licensing and Merchandising show, Martin Brochstein, the Senior Vice President - Industry Relations and Information for LIMA Worldwide emphasized on the role of LIMA in promoting best practices in licensing industry. He explained about the reach & mission of LIMA, along with talking about Licensing University which focuses on ...

Pankaj Sikka, Chief Brand Strategist & COO, Wild East Group talks about the sports licensing segment in India, while emphasizing on the areas where the franchise owners lack i.e. the focus on licensed merchandise category. He asserted that while in India, the total revenue earner by sports team through licensing is 1-2 per cent, globally ...

Riding on the popularity of Indian Premier League, retailers are getting their hands on the sports league licensed merchandise. Phaneendra P, General Manager, GMR Sports Pvt Ltd talks about IPL as a successful business model, the different streams of revenues flowing into IPL model and sports licensing being one of the,. Also, he spoke about ...

Automobiles have a great opportunity of line extension via licensing, asserted Nagarajan Subramanian, Founder & Managing Partner, En Theos Consulting while speaking at 7th international Brand Licensing and Merchandising show. He focused on the motorcycle market in India, the segments for licensing in this market and the case studies of Hero MotoCorp, Harley-Davidson and Royal ...

Vishal Sinha, Business Head, Amigo Sports Pvt. Ltd talks about the sports licensing with respect to the companys initiative in introducing FIFA retail way back in 2009. Also he talked about companys role in launching various other sports brands, opportunity with sports brands while licensing, the changing market dynamics and the future in sports licensing, ...

During the Indian Retail and eRetail Congress and Awards 2014, Alhuwalia, President & Country Head – Media & Entertainment & Sports Banking Group, Yes Bank spoke about the burgeoning trends in the Indian Luxury market. He also explained the changing consumer behavior for brands and new professionals are now the face of this new luxury.