Video & Podcast

Correlation between brand licensing and franchising

May 19, 2015

Deepak Rao, Senior Partner, Rajani Singhania & Partners talks about the correlation between brand licensing and franchising. He asserted that benefit of franchising is that one need not to invest either in terms of equity or Real Estate. Also he emphasized on section 52 and 53 of trademarks act, things to look out for in ...
Chhota Bheem most successful in licensing

May 19, 2015

Madhav Prabhala, Vice President – Licensing & Merchandising, Green Gold Licensing & Merchandising talks about character licensing and the trends in this category post inception of Chhota Bheem in Indian market. In his words, the popularity of Chhota Bheem has grown by leaps and bounds, thus expanding their portfolio in all domains and making them ...
Lawyers in role of business strategist: Safir Anand

May 19, 2015

Speaking at 7th international Brand Licensing and Merchandising show, Safir Anand, Sr. Partner, Anand and Anand discussed the practical element in typical transaction. He emphasized that in todays time, lawyers not only provide a solution to legal problem, but also coordinate with venture capitalists. Also, he briefed about the three facets that govern any business ...
LIMA to promote professionalism in licensing - Part 2

May 19, 2015

While speaking at 7th international Brand Licensing and Merchandising show, Martin Brochstein, the Senior Vice President - Industry Relations and Information for LIMA Worldwide emphasized on the role of LIMA in promoting best practices in licensing industry. He explained about the reach & mission of LIMA, along with talking about Licensing University which focuses on ...
LIMA to promote professionalism in licensing - Part 1

May 19, 2015

While speaking at 7th international Brand Licensing and Merchandising show, Martin Brochstein, the Senior Vice President - Industry Relations and Information for LIMA Worldwide emphasized on the role of LIMA in promoting best practices in licensing industry. He explained about the reach & mission of LIMA, along with talking about Licensing University which focuses on ...
Sports leagues bridging the dearth of youth-entertainment

May 19, 2015

Pankaj Sikka, Chief Brand Strategist & COO, Wild East Group talks about the sports licensing segment in India, while emphasizing on the areas where the franchise owners lack i.e. the focus on licensed merchandise category. He asserted that while in India, the total revenue earner by sports team through licensing is 1-2 per cent, globally ...
IPL a successful business model

May 19, 2015

Riding on the popularity of Indian Premier League, retailers are getting their hands on the sports league licensed merchandise. Phaneendra P, General Manager, GMR Sports Pvt Ltd talks about IPL as a successful business model, the different streams of revenues flowing into IPL model and sports licensing being one of the,. Also, he spoke about ...