Video & Podcast

Speaking at the first edition of India Licensing Expo at Mumbai, Vinod Mahanta, Senior Editor, The Economic Times asserted that given the increasing brand awareness and aspiration among the consumers, brand licensing is one of the most effective retail strategies for Indian retailers.

With India beginning to \"realize\" the power of Licensing and Merchandising, the market is opening up to newer genres and strategies to induct brand licensing in the existing retail model. Dan Frugtniet, VP " Licensing & Business Development, Nickelodeon Viacom Consumer Products; John Erlandson, Chief Business Officer, Authentic Brands Group; Sandeep Dahiya, Director & Business ...

Present at the first edition of India Licensing Expo, Siddharth Chury of NBA India, Juan de Lascurain of Dream big, Shivram Saran of JCB, Harman Baweja of Baweja Movies, Bhavik Vora of Black White Orange Brands along with Ritu Marya, Editor-in-chief of Entrepreneur India spoke about the process brands need to follow if they want ...

Speaking at the first edition of India Licensing Expo, Saugato Bhowmik, Business Head - Integrated Network Solutions & Consumer Products Viacom18 Media Pvt. Ltd.; Samir Jain- Executive Director and COO at Green Gold animation Pvt. Ltd; Ishmeet Singh, Country Manager, Mattel Toys; Anurag Sachdeva, Director (India & South East Asia), Rovio and Nitin Kalra, Director, ...

Speaking at the first edition of India Licensing Expo, Roberto Bre of Private Collection, Sandeep Dahiya of BCCL, Chris Evans of University of Oxford, Jason Sutton from Polaroid, Anuj Sawhney of Swiss Military Worldwide and Maura Regan from LIMA spoke about corporate licensing being a potent strategy as a marketing influence point and second most ...

Our Associate Editor Aashika Jain gives a sneak peek to the most trending news for entrepreneurs. Flipkarts stake acquisition credit positive for Walmart: Moodys. Stay tuned to know more.

Our Associate Editor Aashika Jain gives a sneak peek to the most trending news for entrepreneurs. Virgin Hyperloop One backed by the British business tycoon Richard Branson, wants to build a network of high-speed pods. Stay tuned to know more.