Video & Podcast

The relationship between consumers and brands - Part 2

Oct 30, 2015

In a panel discussion held at the Indian Retail and eRetail Congress 2015 organised by Franchise India, some well known faces of Retail and eRetail landscape participated to share their views on the changing dynamics of the retail business in the country. They also spoke about how todays consumers wants to stay ahead with the ...
The relationship between consumers and brands - Part 3

Oct 30, 2015

In a panel discussion held at the Indian Retail and eRetail Congress 2015 organised by Franchise India, some well known faces of Retail and eRetail landscape participated to share their views on the changing dynamics of the retail business in the country. They also spoke about how todays consumers wants to stay ahead with the ...
No more mass markets in Retail

Oct 30, 2015

During a panel discussion held at the Indian Retail and eRetail Congress 2015 organised by Franchise India, Abhishek Sharma, CMO, GOQii spoke on the emerging segmentation trends in millennials. He said how a brand interacts with its consumers is very important today and the best endorser for a brand can be its existing users.
Ecommerce particularly important for licensed Sports merchandise, says Martin Brochstein from LIMA

Oct 31, 2015

While eCommerce has done wonders to the entire licensing industry, it has been of paramount importance especially for licensed sports merchandise by connecting the world, asserted Martin Brochstein, SVP-Industry Relations and Information, LIMA Worldwide while speaking to License India at the 8th Brand Licensing conference in India.
Happy to be with Bradford, says Gaurav Gera

Oct 31, 2015

Actor Gaurav Gera, now a hit sensation with the Shopkeepa and Chutki series on BIG MAGIC and 92.7 Big fm, Gera has initiated licensing program for Shopkeeper by Gaurav Gera together with Bradford License India. Speaking at Brand Licensing Conference 2015, Gera shares about choosing Bradford as an agent to extend the brand in the ...
eCommerce has boost licensing PAN India

Oct 31, 2015

During a session at the Indian Retail and eRetail Congress 2015 organised by Franchise India, Anand Singh, Director, Cartoon Network Enterprise, South Asia shared his thoughts on how eRetail has revolutionized the whole licensing model in the country. As per Anand, all format of retail in India will co-exist and will complement each other in ...
Understanding data and acquiring customers

Oct 31, 2015

During a session at the Indian Retail and eRetail Congress 2015 organised by Franchise India, Bijaei Jayaraj, Founder & CEO, Loyalty Rewardz Mngt. Ltd., talked about how the entire retail industry is suffering due to lack of consumer data and he also shared his thoughts on particular perspective of consumer acquisition.