Levi’s Unveils New Flagship Store at Phoenix Palladium, Mumbai as Part of its Growth Strategy

American denim icon Levi’s has further strengthened its presence in India with the launch of a sprawling new outlet at Phoenix Palladium Mall, South Mumbai. Spanning 5,197 sq. ft., the new store is part of the brand’s continued push to expand its direct-to-consumer (D2C) footprint in key Indian markets.

Designed to deliver an immersive retail experience, the store features a significantly expanded women’s section showcasing a full head-to-toe denim wardrobe, while the men’s section boasts a curated lineup of advanced stretch denim, relaxed fits, cargo pants, and versatile casualwear.

“Mumbai continues to be a critical market for us as we deepen our presence in India,” “This new space is more than just a denim destination—it’s a reflection of our craftsmanship, styling expertise, and commitment to personalisation.” Mentions Company’s Official Spokesperson on Social Media Handle

A standout highlight of the store is the exclusive Levi’s® Tailor Shop, offering customisation services and unique styling experiences, further aligning with the brand’s goal of delivering elevated, individualised shopping journeys.

With a rich heritage dating back to 1853, Levi Strauss & Co. today operates in over 120 countries, supported by a diverse retail portfolio that includes Levi’s®, Dockers®, Signature, Denizen, and Beyond Yoga. In India, Levi Strauss India Pvt. Ltd., a wholly-owned subsidiary established in 1994, has been a key player in shaping the premium denim market, backed by a robust omnichannel presence and a growing network of brand-dedicated stores.