Popees Baby Care on an expansion spree

Popees Baby Care, a prominent player in India’s retail baby care market, is strengthening its footprint with the addition of four new exclusive brand stores in Kerala. Two of these stores, located in Mukkam (Calicut) and Chavakkad (Thrissur), have already opened this week, with two more scheduled to open by the end of the week.  

The company has ambitious plans to expand further, aiming to add 42 stores by the end of FY26. This would bring Popees’ total retail network to 118 stores, with new outlets planned in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and major metros and large cities across India. The expansion underscores Popees' vision to become one of the leading national brands in the baby and childcare segment.  

In addition to its growth in India, Popees is preparing to enter international markets with the launch of two showrooms in the UAE. These stores will be located at the Sahara Centre in Sharjah and Dalma Mall in Abu Dhabi.  

Shaju Thomas, Chairman and Managing Director of Popees Group said, “We are delighted to celebrate two decades of our successful journey and five years of our retail journey. We would like to position our company as a retailer rather than a distributor. Our share of retail revenues is going to be steadily increasing during the current year and years to come. The current expansion envisaged is expected to propel us to being one of the largest national baby and childcare brands. I am obsessed with quality, and that’s at the centre of everything we do. Going forward, we will also add more SKUs like footwear, high-value toys like remote cars, etc., to explore their immense potential.”  

Popees offers a wide range of baby products catering to children from infancy to six years of age. The brand's portfolio includes baby clothes, baby oil, soap, wipes, fabric wash, body wash, shampoo, lotions, and towels, among other items. While clothing remains a significant contributor to sales, the company is expanding its product lines to include new categories.  

With its focus on quality and a comprehensive expansion strategy, Popees Baby Care is poised to strengthen its position in India's retail market and establish a global presence in the baby and childcare segment.