Rebel Foods Targets 120 Cities Expansion, Doubling Down on Tier 2 Growth

 Rebel Foods, the cloud kitchen startup backed by Peak XV, plans to expand its reach to 120 cities within the next two years. Currently, Rebel Foods operates over 450 cloud kitchens across India and globally, serving 75 cities in India alone. The company aims to double down on Tier 2 cities like Patna and Amritsar, where significant growth is being observed.

Rebel Foods, which hosts multiple brands like Faasos, Behrouz Biryani, Oven Story Pizza, Lunch Box, The Good Bowl, Sweet Tooth and Firangi Bake, plans to serve 550-600 catchments by 2025 through its omnichannel strategy. The startup recently raised $13.2 million in debt funding and is eyeing an IPO by 2025.

Launched in 2020, its EatSure app offers a foodcourt-on-an-app experience, allowing customers to order from multiple restaurants in a single go.

"We plan to intensify our focus in Tier 2 cities. With increasing mobile penetration and digital awareness, cities like Patna, Banaras, and Amritsar are showing strong growth. While Tier 1 cities continue to expand, we're seeing significant changes in food consumption habits that are driving impressive growth in Tier 2 markets as well,” said Ankush Grover, Co-founder and CEO, India and MENA (middle east and north America), Rebel Foods.