Swiggy Instamart has become the first quick commerce platform to launch a 24x7 free delivery service in Delhi NCR. Considering the increased festive demand, Swiggy Instamart, quick commerce platform will deliver products to customers in Delhi NCR within minutes. Customers can seamlessly access a wide range of products like groceries, festive treats, electronics, and toys, within 10-15 minutes, day and night, in Delhi, Gurgaon, and Noida, at no extra cost.
The company said in a press release, “Swiggy Instamart has observed that the demand for essentials not only continues but increases once the shutters go down in the late hours, especially during the bustling festive season filled with last-minute preparations. With the 24x7 service, customers can seamlessly access a wide range of products, from groceries, festive treats, electronics, toys, gift items to ensure that no celebration is left incomplete.”
During the festive season, especially around Diwali, customers order through the night, says a swiggy Instamart's order analysis. It reveals that late-night orders for indulgences like chips, bhujia, ice creams, and paan corner essentials continue to come in between 11 PM and 6 AM. Orders turn into breakfast staples such as milk and eggs. After Delhi-NCR, Swiggy Instamart plans to evaluate expansion to other major cities in India based on consumer demand and operational feasibility.