Wendy’s aiming to surpass 200 outlets in FY25: CMO, Rebel Foods

Rebel Foods, the world's largest internet restaurant brand and the master franchise holder for Wendy's, says it plans to surpass the milestone of 200 outlets across the country for Wendy’s in this fiscal year. The brand is focussing on being more accessible in Tier 1 cities while exploring and expanding further into Tier 2 and Tier 3 cities.

Speaking exclusively to Franchise India, Nishant Kedia, CMO, Rebel Foods says, “our focus for FY25 is to make Wendy’s more accessible by deepening our presence in Tier 1 cities and expanding further into Tier 2 and Tier 3 cities. We're already serving up deliciousness in places such as Tiruppur, Mysore, Nagpur, Bhillai, Kanpur, Prayagraj, and Kolkata, and we plan to reach even more cities. The expansion strategy is omnichannel, combining both offline stores and delivery platforms, with a key milestone being to surpass 200 stores in the near future.”

Recently, Rebel Foods celebrated the opening of Wendy’s 160th restaurant at BTM Layout in Bengaluru. This also marked 160^th Wendy’s restaurant opening across more than 25 cities in India in just 36 months.

Wendy’s, the global quick-service restaurant brand based in Columbus, Ohio, U.S.A., is best known for its made-to-order square hamburgers, freshly prepared salads, and other signature items such as chili, baked potatoes and the Frosty dessert.