Session 2

Add to Calendar 11-10-2014 11:30:00 12-10-2014 12:30:00 68 SESSION 2: How to License your Brand – Unlocking the Asset value of your Brand Pragati Maidan, New Delhi, India Franchise India Holdings Limited true DD/MM/YYYY

How to License your Brand – Unlocking the Asset value of your Brand

Time: 11:30 - 12:30

Does your Brand have what it takes to be the next licensing star? The Brand Licensing strategy starts from the evaluation process and evaluating relevant elements for your Brand licensing program. Also, acquire how to evolve internal structures and processes for successfully leveraging licensing of your Brand:

Session Highlights:

Evaluating the licensing potential of a brand, as well as necessary requisites for launch a program
Licensee support and required licensing assets (style guide and not a brand manual)
Challenges in managing licensing programs in India
Importance of deputing a representing agent
Understanding of licensing process, & structuring a licensing deal
Financial aspect of license program management – royalties, auditing and sales report reconciliation

Session 2

11:30 – 12:30 Session 2: How to License your Brand – Unlocking the Asset value of your Brand Mr. Martin Brochstein, SVP Industry Relations and Information, LIMA Worldwide
Martin Brochstein joined LIMA, founded in 1985, the International Licensing Industry Merchandisers’ Association (LIMA) which is the primary trade organization for the worldwide licensing industry... Read More
Mr. Subramanian Nagarajan, Founder & Managing Partner, En Theos Consulting
Nagarajan Subramanian, the Founder and Managing Partner had an extensive experience in Sales and Marketing; Retailing; Franchising and Licensing with Voltas Limited; Titan Industries Ltd and Disney Consumer Products over 25 years, prior to setting up the consultancy practice... Read More
Mr. Chris Evans, Managing Director, Oxford Ltd.
Over the past fifteen years, Chris has built a career in brand management & identity, brand communications, and brand licensing. He has worked for sectors including telecoms, motor insurance and breakdown before he joined Oxford Limited as Managing Director in 2007... Read More