Amul planning huge expansion pan India

The dairy major, Amul, marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF) plans to expand its reach by opening 1000 ice cream parlours and 2500 Amul Preferred Outlets (APO) via the franchise route by 2010. Amul with 38 per cent share in branded ice cream market is all set to launch new outlets.

Keeping the summer season in mind, the company is planning to promote their ice cream brands through Amul Scooping Parlours and APOs across the country. Amul with 4,500 APOs at present is planning to create 10,000 APOs by 2012. Moreover, the company is going to increase the strength of their retail outlets by adding another 15,000 outlets to their present network of 70,000 outlets by the end of this year.

The branded ice cream market in the country is estimated to be 150 million litres per annum valued at Rs 1,200 crore.

The company is aiming to increase the capacity of its existing plants by further adding another manufacturing unit at Puducherry apart from Gandhinagar, Palanpur, Anand and Vadodara in Gujarat, Nagpur and metros like Bengaluru, Chennai, Kolkata and Delhi.

This summer, the dairy major has launched five flavours — mast melon, pineapple masti, nuts bout u, fruit fusion, and royal butter scotch in party packs and cups.