Amul reveals its expansion plans

Amul, a dairy major marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), plans to double the retail outlets. The company revealed at the 30^th FRO National Franchise show organised on July 24 -25, 2010 in Ahmedabad, its plans to expand through franchising.

Amul with 4,500 APOs at present is planning to create 10,000 APOs by 2012. Moreover, the company is going to increase the strength of its retail outlets by adding another 15,000 outlets to its present network by the end of this year.

The company is aiming to increase the capacity of its existing plants by further adding manufacturing units at Puducherry apart from Gandhinagar, Palanpur, Anand and Vadodara in Gujarat, Nagpur and metros like Bengaluru, Chennai, Kolkata and Delhi.