Mahindra First Choice Wheels opens its 300th outlet

India’s leading multi-brand certified used car firm, Mahindra First Choice Wheels Ltd. (MFCWL), lately launched its 300^th franchise outlet in Mulund, Mumbai. The Group Executive Board Member and President, Rajeev Dubey, said, “Our conviction in the Mahindra First Choice business model is driven by the simple belief that a second hand car buyer is not a second class buyer. The continuous investment in product and process has allowed us to achieve a dominant status in the multi-brand used car space.”

Mahindra First Choice Wheels’, CEO, Dr. Nagendra Palle, said that their unique business model based on dealer profitability was also a vital contributor in their success. It is like touching a milestone to have opened as many as 300 outlets pan-India in a period merely of six years.

The company has always centered on changing how cars are put in the market and has alongside kept its focus on making innovations. Be it the development of a unique franchisee based business model, or providing complete warranty product on used cars. Even the sale of certified multi-brand used cars has been seen as MFCWL’s innovative approach. Besides, the consumer experience has stood apart owing to the inauguration of “Highline” stores by the firm for selling the multi-brand used cars of superior quality.

As per Yatin Chadha, Senior Vice President – Retail Business,  “It’s great that we are expanding, our franchisees are also getting ample opportunities to grow with the company and are investing in multiple franchisee outlets. This is the biggest endorsement that you can get and establishes the strength of the business model.”