India’s multi-brand certified used car company Mahindra First Choice Wheels ltd (MFCWL) opened its fourth authorised dealership in Indore. Currently at 351 outlets pan-India, the brand plans to expand MP footprint to 21 outlets by year end. Spread over an area of 2000 sq. ft, the outlet was inaugurated by Yatin Chadha, Senior Vice President - Retail Business, Mahindra First Choice Wheels Limited.
With this inauguration, our network strength has expanded to 13 dealerships in Madhya Pradesh, with four in Indore alone. The average size of the used car market in the state is 6000 cars, which makes Indore a strategic market for the company and we look forward to working with Gujarat Motors – one of the top used car dealers in Indore - to further enhance our presence in the region,” said Yatin Chadha, Senior Vice President - Retail Business, Mahindra First Choice Wheels Limited.
Mahindra First Choice Wheels currently has a significant presence in Madhya Pradesh with 13 dealerships in eight cities and further plans to expand this number to 21 outlets by year end. Key focus towns include Bhopal, Jabalpur, Gwalior, Ujjain, Khandwa, Sagar, Narsimhapur, Satna. MFCWL closed FY 14 with 351 outlets, a growth of 30 per cent from FY13. These outlets are present in 208 towns across the country, with 64 towns boasting of more than one outlet. MFCWL’s B2B auction volumes increased over 50 per cent with nearly 60 commercial sellers using the platform to sell vehicles to nearly 10,000 wholesale buyers. Between its retail, wholesale and inspection services, the MFCWL enterprise participated in 1, 50,000 used vehicle transactions.
